Active · Established
Primary engagement channel. ICP match: 40-60 age range, real estate / home services interest.
PART 1 OF 4
Where Sphere of Six is today
Public observation, not internal data. Everything below is what you can see of Sphere of Six without internal access.
THE PRODUCT
Sphere of Six is a mobile-first marketplace for trusted service providers through your personal network — live on iOS and Android since mid-May 2026. Primary Sphere: people you already trust. Secondary Sphere: people they trust.
On the public site, two audiences are named: consumers (trust seekers) and service providers (reputation builders). A third — real estate agents — gets its own page, positioned as the ones whose entire business is already their Sphere of Influence.
THE CHANNELS
Five channels live. Different roles.
Seeding
B2B vertical — realtors, brokerages.
Active
Visual storytelling, secondary discovery.
X / Twitter
https://x.com/sphereofsixSeeding
Founder narrative, industry signal.
Seeding
Long-form, demos, founder voice.
Facebook concentrates real engagement. The other four are seeding — present but not yet pulling weight. TikTok was mentioned as a future reach experiment for under-40s, not yet live.
Where I'd focus instead: don't pulverize attention across all five. Pick three as primary (Facebook for the 40-60 ICP, Instagram as a visual mirror, LinkedIn for the realtor B2B vertical) and treat the others as scheduled distribution, not investment channels. The Content Engine page proposes exactly how to do that without growing the team.
WHO IT'S FOR
Two audiences. Same product. Different incentives.
Trust Seeker
Side A — The Consumer
Profile
- US homeowners and high-engagement renters
- Age 30–60 (sweet spot)
- Has children, owns a home or rents long-term, lives in a neighborhood they identify with
- Recently got burned by a contractor — a botched job, a fake review, or a sponsored result that disappointed
- High discretionary income — willing to pay for trust, not for cheapness
- Lives on Facebook (40+), Instagram (30-50), Nextdoor occasionally
- Already shares recommendations in WhatsApp groups, neighborhood Facebook groups, and friend texts — but with no system
The trigger
They have a project starting — buying a home, planning a renovation, moving in, dealing with a leak — and asking three friends for the same recommendation feels redundant.
The insight
They already trust their friends' opinions more than anything else (88% per Nielsen). The app needs to be where that conversation happens, not where it competes.
Reputation Builder
Side B — The Provider + Realtors
Profile
- Established service providers and realtors who built reputation through years of word-of-mouth
- Currently pay Angi / Thumbtack / HomeAdvisor for leads — at increasingly painful CACs ($1,400+ per booked job per recent contractor reporting)
- See lead-gen platforms as a tax, not a partner
Real estate agents specifically: their entire business is already their Sphere of Influence. Sphere of Six makes that asset shareable.
The trigger
They just lost a customer to a competitor with worse reviews but more aggressive ads, OR they got a referral from a past client and realized they have no system to capture and scale that pattern.
The insight
66% of sellers find their agent through a referral (NAR 2024). They already know referrals work — they just have no infrastructure for them.
LOCAL CONTEXT
Denver is a near-perfect launch city. Here's why.
I'm not American. Acknowledging that up front: the cultural fluency I'd bring is observed, researched, validated with the team — not native. But the data on Denver as a launch market is unambiguous.
Why Denver works as the atomic network
~735,000
Denver population
Mid-sized, dense enough for atomic-network mechanics
$94,718
Median household income
22% above the national median of $75,149
$586,700
Median home value
140% above the national median
Cultural fit
Denver has strong, named neighborhoods — Capitol Hill, Cherry Creek, RiNo, LoHi, Berkeley, Highlands. Each behaves like a small market. Real estate is dinner-table conversation. Homeowners discuss contractors on Nextdoor and neighborhood Facebook groups daily. Sphere of Six's founders are already plugged into this ecosystem through the Chamber of Commerce network.
THE GAP
Provider-side has a playbook. User-side doesn't yet.
From conversation with the team, the founders are driving provider acquisition through personal network and Chamber of Commerce relationships.
The consumer acquisition side hasn't been designed yet.
And this is exactly what I would build in the 60-day plan. Continue to the 60-day plan →